Connecticut isn’t hosting any of the 2026 World Cup’s 104 matches, but it sits squarely between host cities Boston and New York — and some local players are angling for a piece of the action, from Stamford-based marketing giant Octagon running on-the-ground operations for eight tournament sponsors to Hartford's city-backed “Summer of Soccer” watch-party campaign.
The tournament is expected to drive billions in sponsorship and marketing spending nationally, but whether that translates into real business for a non-host state is an open question. We want to know what you think.
