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2021 C-SUITE Honoree Laurie Tobias

Chief Marketing Officer, Johnson Brunetti Retirement & Investment Specialists

Laurie Tobias

Johnson Brunetti, Chief Marketing Officer

Size of organization: 38 employees

Education: MBA, University of Massachusetts

2021 C-SUITE Honorees

 

What do you do in your current job?

I wear many hats, which is standard for a small company. I lead the marketing team at Johnson Brunetti and focus on developing marketing strategies that will bring more people into our firm that we can help guide through their retirement years.

I am on the leadership team to make decisions regarding the growth of Johnson Brunetti. I am very involved in the hiring process and who we bring onto our team. I also focus efforts on our relationships with all the nonprofit organizations we support.

What have been your biggest professional accomplishments over the past year?

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One of the biggest challenges was the pandemic’s effect on our business. A financial services firm that works with individuals preparing for or entering retirement, most appointments and lead-generation methods were in-person. I had to pivot to ensure we were engaging new prospects and serving existing clients.

In what ways are you involved in the community?

I am on the board for the organization For All Ages, which connects different generations to end loneliness, reduce ageism and improve health. I am also involved with Career Beginnings, and involved with nonprofits Johnson Brunetti supports, such as House of Heroes, Make-A-Wish, Salvation Army, Veterans Associations, Camp Courant and Save-a-Suit.

What’s your guiding business principle?

Treat your employees right and give your clients the best service possible.