Category: Lifetime Achievement Award
Laticrete is a worldwide manufacturer and marketer of green flooring and facade materials used in residential, commercial and industrial applications.
Tell us a bit about your recent accomplishments.
Our company launched a companywide initiative to bring health and safety information to our customers and the industry by providing access to safety education and alternative installation techniques. We were also awarded a nationwide product placement of tile and stone installation materials in retailer Floor & Décor. In Europe, we completed the merger of BENFER S.R.L. into our operations, allowing us to expand our market presence.
What are your family values?
The Laticrete family values are: Trust, integrity, passion and commitment, innovation, and customer-centricity. They contribute to our success as they are truly embedded in our DNA — acted upon and not just words. They govern our conduct internally and externally through our investments and our relationships.