Kim Spagnulo leads LAZ Parking’s national marketing and communications initiatives and is responsible for developing and executing the company’s marketing strategy. She utilizes a variety of methods to support LAZ’s marketing efforts such as content and email marketing, digital advertising, public relations and she is responsible for enhancing the company’s social media presence and overall brand.
Spagnulo has experience in multiple industries including finance, transportation, government, healthcare, hospitality and technology.
What’s been your biggest professional accomplishment so far in your career?
One of my biggest professional accomplishments is helping to develop the strategic vision for our internal women’s leadership group, Amplify. Amplify provides a supportive community that inspires connection, mentorship and amplifies women’s voices. We’ve created learning and development resources, a mentorship program, networking opportunities and more.
How are you involved in the community?
I am involved with various charitable organizations in my community and surrounding areas. I spent a few years as a volunteer cheer coach in both Durham and Middletown and I am currently a board member for the East Hampton Youth Soccer Club.
What do you like to do outside of work?
I love spending time with my husband Shawn and our two boys, Lorenzo and Matteo. We enjoy going to the beach, camping, baseball games or simply hanging out in our backyard. I have a new love for gardening and thanks to Google, I’m learning how to keep my plants alive!
Why do you deserve to be a 40 Under Forty?
• Responsible for creating and implementing LAZ national marketing and communication strategy.
• Leads our business segments, tailoring marketing strategies to a wide variety of industries and clientele.
• Grew LAZ LinkedIn account by 14.2 percent followers organically and 232 percent followers organically on Instagram in less than six months.
• Serve as board member for East Hampton Soccer Club
Fun Fact
I love event planning. This passion grew from a catering job I had during college.
Theme Song
“Roar” – Katy Perry
Bucket List
What are two things that you would like to achieve before you turn 40?
Professionally, I want to write an article and have it published in an industry publication.
I also want to travel to Hawaii with my husband and our kids.
Click here to return to HBJ’s 2022 40 Under Forty Award Honorees
