Ann Krantz is the chief of strategy for Masonicare, Connecticut’s largest not-for-profit senior care company.
She is responsible for the development of new and innovative strategies that position the organization for sustainability and growth. In addition, she oversees the company’s highly acclaimed, award-winning marketing communications team.
As well as leading Masonicare’s business and growth strategies, Krantz is the chief of strategy and development for GENM Senior Care Consulting, a division of Masonicare. GENM (Generation Masonicare) specializes in assisting senior and healthcare operators and investors with all aspects of community operations, marketing, development and brand management.
What have been your biggest accomplishments?
When I joined the company in 2017, Masonicare was struggling financially and facing an ominous end to its legacy work unless changes were made. We developed and implemented a short-, mid- and long-term strategy to reset Masonicare’s course. Through the height of a global pandemic, we set in place a strategy to restructure, realign and rebrand a 125-year-old organization.
Today, Masonicare is a financially sound and sustainable organization, recognized locally and nationally for the outcomes of our strategic repositioning initiatives.
What’s the next big goal you want to accomplish professionally?
I am passionate about fixing things and about bringing people and processes together to create an impenetrable business model. Through GENM, I work with companies outside of Masonicare that are struggling with a variety of challenges.
Leveraging the work I have done at Masonicare, I am excited to help other owner/operators/investors succeed in ways they never imagined possible.
What’s one of the challenges you’ve overcome?
Without a doubt, moving the company strategy forward through a global pandemic will go down as the most significant professional challenge I have experienced. Dealing with the wrath of the unknown — an invisible enemy that was wreaking havoc worldwide — brought with it an unprecedented level of distraction, fear and confusion. Together, the team successfully juggled the changing priorities, while staying the course we had set for a sustainable future.
Who has been your most important mentor?
I would be remiss to choose a single mentor, as I strongly believe that every individual in my life has something to teach me. I am an avid learner and embrace the knowledge and understanding that comes through my interactions with others, regardless of their status or position.