Jill Adams is one of Connecticut’s top advertising and marketing executives.
She is the longtime CEO and co-founder of Avon-based integrated market agency Adams & Knight, the largest ad firm in Greater Hartford based on gross billings.
In 2023, the 65-employee company reported $86.7 million in gross billings, in what Adams described as the firm’s “best year ever.”
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“Much of that growth has come from our expanded array of in-demand marketing services,” Adams told the Hartford Business Journal last September. “We built out our in-house programming team, so we could offer more tech-powered solutions. We created a channel strategy team, so we could provide more holistic solutions that connect the dots among earned media, paid media and social media. We expanded our content marketing/storytelling skills. And, we’ve developed innovative offerings to help clients build total brand experiences that encompass their employees’ experience as well as their customers’ experience.”
The firm’s key clients include Hartford HealthCare and Webster Bank.
With a master’s degree from Boston University, Adams worked at several agencies and corporations before starting her own business.
Her guiding business principle is: “Good is the enemy of great — but perfection is the enemy of accomplishment.”