Alyssa Turner is vice president and minority business owner at Athelo Group, a nationally recognized sports marketing agency. She oversees operations, financial performance, talent development and growth strategy.
Turner has supported more than 40-plus clients throughout her time at Athelo and partnerships with more than 250 brands. Her career spans roles at Octagon and Rogers & Cowan, and she is a Titan Business Award winner for Female Executive of the Year.
What’s been your biggest professional accomplishment so far in your career?
My biggest accomplishment is helping evolve Athelo’s internship program into a fully structured, impactful initiative. This six-month rotational initiative has become a real pipeline for diverse talent, with strong female and underrepresented group participation. Seeing emerging professionals launch careers in sports and entertainment through hands-on experience and mentorship is something I’m genuinely proud of.
How are you involved in the community?
I make myself available as a resource to the next generation of sports professionals through guest speaking at universities, leading Athelo’s internship program and running a Females of the Future mentorship initiative. My goal is to open doors and create more accessible pathways into the industry for our future professionals.
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What do you like to do outside of work?
Outside of work, I prioritize staying active and spending time outdoors. I love devoting time to family and friends and the people who matter most to me. I also enjoy traveling and catching live concerts whenever I can!
Why do you deserve to be a 40 Under Forty?
Helped scale Athelo Group from startup to a nationally recognized sports marketing agency with 45 represented clients and 250-plus brand partnerships.
Expanded and leads Athelo’s internship program, building a diverse talent pipeline with strong female and underrepresented group representation across sports and entertainment.
Played a key role in growing GWE, a female empowerment merchandise brand generating over $300,000 in gross sales, amplifying women’s voices across sports and wellness communities.
Fun Fact
I rescued my soul dog, Luna, off the street while on vacation. Turns out she rescued me instead!
