Yale University chose a Canadian e-commerce vendor’s digital portal for custom hawking of tickets to the New Haven college’s sports events and other activities, authorities say.
Toronto’s AudienceView says Yale is the third Ivy League school to partner their expanding ticketing and marketing operations with AudienceView. Dartmouth and Harvard are the others.
Terms of the pact weren’t disclosed.
Among the service features AudienceView is providing Yale is a single, web-based solution that integrates traditional and digital ticketing, fundraising, online content management via a proprietary network.
It enables Yale to tailor fans’ account features to fit their individual buying habits and preferences, said Jeff Koets, AudienceView’s vice president for sales and marketing. AudienceView’s marketing features will provide real-time access for Yale to measure the success of its campaigns to determine which initiatives provide the best results.
