Stamford live- and video-action promoter WWE named veteran entertainment programming executive Michele Martell its vice president for kids entertainment.
Martell reports to WWE Executive Vice President, Creative, Stephanie McMahon.
Both will oversee the franchise’s strategic expansion into programming and product crossmarketing targeted at youths, officials said.
Previously, Martell was chief operating officer and general counsel for SD Entertainment, where she oversaw the acquisition strategy and execution for entertainment products with an emphasis on children’s brands.
Martell has also held positions including Vice President of Business Affairs and Business Development at The Jim Henson Company; Senior Counsel of Legal Affairs for Turner Broadcasting System, Inc.; and was an attorney in private practice with the entertainment firm Hill Wynne Troop & Meisinger.
Martell has a law degree from UCLA and a BA from Pamona College.
