No more getting lost while you’re shopping. Farmington’s Westfarms Mall has introduced what it’s calling an industry-first mobile app. It helps shoppers locate stores, restaurants, and entertainment as they shop.
The app, developed in partnership with Meredith Xcelerated Marketing and SPREO, delivers step-by-step navigation and location-based marketing through Bluetooth and the mall’s free Wi-Fi technology.
Shoppers using the app can:
- Locate stores, restaurants and entertainment options as they shop;
- Plan a shopping trip in advance to navigate the mall quickly and easily; and,
- Use the functionality to save favorite stores, receive real-time event, sales, and promotion information, and view seasonal fashion trends.
The app is powered by scalable technology and gives shoppers instant access and navigation to stores within the mall. Customers also have the option to map a route to shop a group of stores.
It is available both for Android and iPhone operating systems.
