Western Connecticut Health Network, which includes Danbury, New Milford and Norwalk hospitals, has announced a new advertising campaign, brand identity and logo that it says symbolize the network meeting the needs of the people it serves.
Under the new WCHN brand tagline “We Know You Well,” the campaign personalizes the healthcare experience and dialogue in a way that places that patient at the center of everything WCHN does, according to a news release.
“ ‘We Know You Well’ is much more than a tagline,” said Dr. Robert Carr, a member of Western Connecticut Medical Group, a primary and specialty care physician network. “It’s the very foundation of our culture focused on preventive and primary care.”
Carr is spearheading care-coordination models promoting proactive health discussions and primary care interaction. New patient portals allow patients’ easy access to medical records and test results for the most comprehensive look at their health portfolio.
