GolfTEC, a golf lessons provider, is opening a new stand-alone improvement center in West Hartford and six other new locations throughout the country before the end of 2016, the company announced Thursday.
The Centennial, Colo.-based company said the new locations will provide a “seamless transition” for golf students and coaches in the wake of the closing of many stores housing GolfTEC centers after Dick’s Sporting Goods acquired Golfsmith International.
The new center will be located at 1146 New Britain Ave. either before the end of the year or shortly thereafter, the company said in an email.
Other cities to host centers opening before the end of the year include Baltimore; Grand Rapids; Mission Viejo, Calif.; Tucson; Dallas and Birmingham. In addition, more than 20 new openings will occur in major U.S. markets during the first half of 2017, the firm said.
The improved centers will feature a “TECfit club-fitting program” that blends different swing characteristics and ball flight data to identify which clubs should be used.
“GolfTEC is coming off our most successful fiscal year in our 21-year history,” says Joe Assell, co-founder and CEO of GolfTEC. “The Golfsmith/DICK’s Sporting Goods opportunity isn’t slowing our growth as we are in a great financial position with the mobility and capital to deploy more stand-alone locations, which continues to be our primary goal.”
