Waterbury regional lender Webster Bank hired former Foxwoods Casino brand executive Tara Gregson to help build awareness of its brand among depositors.
Gregson is Webster’s new senior vice president for affinity marketing, including its recent brand link up with the University of Connecticut Huskies basketball programs and alumni.
Gregson, 39, previously was vice president of branding at Foxwoods Resort Casino, where one of her key areas of responsibility was sponsorship and partnership management, Webster Bank said.
At Webster, she will team with Jennifer Solera Hoynes, who is senior vice president, brand management, on promoting Webster to customers and the community at large.
Gregson also will oversee cultural, sporting, entertainment and community partnerships and corporate giving programs.
A native of Rochester, N.Y., Gregson earned her bachelors degree in marketing from Canisius College. She is based in Waterbury.
