Webster Bank has inked a deal with Boston Celtics star Ray Allen to pitch the Waterbury bank’s products the next two years, reteaming him with his former UConn coach.
Financial terms were not disclosed.
The marketing partnership with the former Universty of Connecticut All-American was  made public Wednesday with the release of “The Webster Dream Team,” a viral video for social media starring Allen, his one-time college coach Jim Calhoun, and a group of the bank’s Boston-based employees.
“Our new partnership with Ray Allen offers an incredibly unique way for Webster to strengthen and differentiate our brand from Boston through Connecticut,” said Michelle Crecca, chief marketing officer for Webster Bank. “Ray is a perfect match for us – his core values of teamwork, discipline and giving back to the community mirror our own.”
Webster has had a similar marketing partnership with Calhoun since 2000.
Under the agreement, Webster has full marketing and endorsement rights from Allen throughout the bank’s New England/New York geographical footprint through August of 2012.
Allen will appear in video and still photography that will be used in Webster’s advertising, marketing and collateral materials.
He will also make special appearances at select Webster events. The partnership was negotiated with Boston-based Altus Marketing & Management, and the video was produced by the agency Kelliher Samets Volk, also of Boston.
