The Holiday Inn in Waterbury changed its banner Monday morning to become the new CoCo Key Water Resort-Hotel & Convention Center.
The move by hotel owner Sage Hospitality, based in Denver, makes the Waterbury location the fourth CoCo Key brand in the country after Columbus, Ohio, Orlando and Omaha. The changing of brands will not create any staffing changes.
“The team’s excited about the change and the opportunity to be more prominently affiliated with one of the hospitality industry’s hottest emerging brands,” said William Giraldez, Waterbury general manager, in a statement. “Our philosophy here is full steam ahead.”
Sage Hospitality purchased the 282-room hotel – the former Connecticut Grand Hotel and Conference Center – in 2007 and spent $7 million converting it to a Holiday Inn. In 2008, Sage added the 55,000 sq. ft. indoor water park.
