Wal-Mart Stores Inc. , with locations throughout Connecticut, is launching a national TV ad campaign Monday highlighting its renewed focus on low prices and its price match policy in a bid to bring back customers who no longer trust it has the lowest prices, The Associated Press reports.
The campaign bears the slogan “Low Prices. Every Day. On Everything.”
“We have lost our customer confidence … in having the lowest price,” said Duncan MacNaughton, chief merchandising officer at Wal-Mart in an interview with The Associated Press.
“Our company is determined to create the best one-stop shopping experience and low prices on the right products backed by a clear, consistent ad match policy,” added MacNaughton.
The new commercials come as Wal-Mart’s U.S. business is still smarting over the mistakes it made on pricing and merchandising and as it faces increasing price competition from dollar chains and Amazon.com.
The world’s largest retailer failed to reverse an almost two-year slide in a key revenue measure in its fourth quarter, which ended in January, after all but promising in November it would do just that.
