The University of Connecticut released its new Husky dog logo on Thursday, about a week earlier than planned after it appeared prematurely on the Internet, The Associated Press reports.
The sleeker-looking dog will begin appearing on all UConn buildings this month and on athletic uniforms in the fall.
The new logo comes out of a marketing partnership between the school’s athletic department and Nike, which designed it at no cost to the school. It is part of a larger effort to replace disparate logos used by different Husky teams.
The school says athletes and coaches had input into the design.
This is the sixth Jonathan Husky image used since the dog was first adopted in 1934 as a school symbol.
The last logo, adopted in 2002 and featuring a furrier Husky dog with its tongue out, had been criticized by some as not intimidating enough for an athletic program.
