Denver-based digital rewards platform Ibotta has partnered with UConn’s women’s basketball star Paige Bueckers in a name, image and likeness (NIL) deal.
Ibotta, short for “I bought a …,” is a platform that provides cash rewards for users who purchase products.
Ibotta recently joined forces with two companies – Pearpop, which provides a content-creator marketing platform, and The Brandr Group, which provides brand management, marketing and licensing – to work with female athletes to develop and create social media content.
Ibotta said in an announcement that it chose Bueckers because she “pursues excellence both on- and off-the-court at UConn and consistently shows her commitment to growing her talent.”
Through the partnership, Bueckers will promote the importance of both healthy food and financial habits.
“Being a part of Ibotta’s first-ever female collegiate partnership feels absolutely incredible,” Bueckers said. “As athletes, we pay special attention to what we are eating in order to ensure we are able to accomplish the goals we are chasing. Ibotta gives me the ability to save money on the food I’m buying and the meals I’m preparing in that pursuit.”
