LIN TV Corp. announced today that its Hartford-New Haven television stations, WTNH-TV Channel 8 and WCTX-TV MyTV Channel 9, will participate in a TV-to-Internet click-through market trial.
Set to begin in November, the trial will test Boston-based Backchannelmedia’s interactive technology with a select group of WTNH-TV and WCTX-TV viewers and advertisers. Backchannelmedia’s patent-pending technology enables viewers to conveniently interact with television ads and programs and bookmark interesting content and advertisers’ offers to view at their convenience.
While watching WTNH-TV and WCTX-TV, trial participants will click their TV remote controls on small, non-intrusive icons at the bottom of the viewer’s TV screen to “bookmark” offers on items of interest in local news and entertainment programming.
The “bookmarked” content is forwarded to the viewer’s personal web site branded and framed into WTNH.com for easy viewer access and also logged at a data center, providing valuable information for broadcasters and their advertisers.
LIN TV, based in Providence, is a television and digital media company.
