The Credit Union League of Connecticut has changed its name to Connecticut’s Credit Unions, rolling out a new logo and website as part of a rebranding effort.
The Rocky Hill-based association, founded in 1935, represents and advocates for Connecticut’s 64 credit unions, most of which are members, according to the organization. Collectively, Connecticut credit unions manage more than $15 billion in assets and serve nearly 1 million members statewide.
Bruce Adams, the group’s president and CEO, said the rebrand is intended to unify the organization’s identity across its advocacy and consumer outreach work.
The association said Connecticut credit unions have delivered nearly $1 billion in financial benefits since 2020 through lower fees and more favorable interest rates compared with other financial institutions.
The organization also operates a related charitable foundation, Credit Unions Building Financial Independence, which focuses on financial education and community initiatives.
