That annual 30 day window of reflection and optimism is upon us. For most of us that means thinking about the things we’re going to continue doing because they worked well over the past year, and changing the things that didn’t work so well.
The interesting thing about assessing what worked and didn’t work is that the results are usually not tied to the plan or the task. Rather, the results are linked almost exclusively to the execution.
For managers, the most influential factors impacting effective execution are what and how. Develop a vision on what to do. Elicit feedback and input from your team and people. Then leave the how up to the teams and people. There are two reasons for this:
We each do things in our own way. It is difficult to effectively do something when someone else tells us exactly how to do it.
Figuring out how creates ownership of the activities and the process.
This is the secret power to effective execution. We enable ownership by not telling people how to do something.
In figuring out what to do there are many variables that can impact that vision. The number of those variables that we control is very limited. In this type of context, the greater the clarity around the vision the better we are at dealing with the myriad of influencing factors and changes that pop up along the way.
One useful exercise for creating a clear vision is to write a story. Imagine that in December of next year your company is highlighted as the Business Success of the Year in this very publication. Write that story.
What does the business look like?
What are people saying about the business?
Why was the past year so successful?
Present to your team your vision, and engage them for feedback and input. Their activities on a daily basis have defined where the business is today. Their activities will define where the business is a year from now. Their input on what that vision looks like is the first step in the empowerment and ownership process.
Now to the “how” part of effective execution.
People perform best when there is a sense of meaningfulness in their work, and they feel their work is valued. Leave it up to the team to determine how to turn the vision into reality.
Teams and people need to be invested in their goals and objectives; they need to own the activities and results. Being engaged and invested in determining what to do, and being empowered to define how to do it, is the formula for effective execution.
For managers, strategy depends on execution. Execution depends on people. People want to feel valued and find meaningfulness in what they do. Enlightened leaders foster this type of culture.
Create a clear vision on what to do. Solicit feedback on that vision. Empower your team to figure out how to do it. Support your team in the execution.
Together, go write your story of success for 2015!
Ken Cook is the co-founder of How to Who and co-author of How to WHO: Selling Personified, a book and program on building business through relationships.
