More than half of baby boomers give time and money to charitable causes, mostly to support Alzheimer’s disease, social services, the environment and the military, according to a survey by The Hartford.
Hartford Financial Services Group Inc. funded the survey in conjunction with the 25th anniversary of its auto and home insurance relationship with the American Association of Retired Persons (AARP).
To celebrate, The Hartford said it will make a $1,000 charitable gift in the name of each of its 25 longest-tenured AARP policyholders to either the Alzheimer’s Association; Boys and Girls Clubs of America; Feeding America (formerly America’s Second Harvest); The Nature Conservancy; or the Wounded Warrior Project.
Other key findings of the philanthropic giving survey conducted this summer: AARP members are almost twice as likely as non-members to provide monetary support to Alzheimer’s, cancer, heart disease, family and child services, education and environment conservation organizations.
Of those who volunteer, almost 14 percent of AARP members volunteer one day per week as compared to 7.5 percent of non-AARP members, the survey found.
Roughly half of consumers of all ages support causes through volunteer work and almost 70 percent through monetary donation.
Those surveyed age 50 and older are more than twice as likely to provide monetary support to Alzheimer’s, military support, and adult 50-plus organizations, as well as museums and heritage sites.
