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The Hartford revs up Nascar ties

Hartford Financial Services Group Inc. announced Wednesday an extension of its sponsorship of Nascar driver Clint Bowyer and his Richard Childress Racing team.

For the second straight season the Hartford said it will be primary sponsor of Childress Racing’s No. 33 Chevrolet Impala in three Sprint Cup races this season and an associate for several more stock car events. Terms were not disclosed.

The three Sprint Cup races will be Darlington Raceway on May 8, Pocono Raceway on Aug. 1 and the Auto Club Speedway in Fontana, Calif., on Oct. 10.

The Hartford will also be an associate sponsor of Childress Racing driver Jeff Burton in the Sprint Cup Series. Both Bowyer and Burton will be spokesmen for The Hartford’s auto-insurance products.

The insurer also plans to link its Nascar ties to contests, sweepstakes, giveaways and special promotions.

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