Integrity Marketing Group LLC announced this week it has reached an agreement to acquire North Haven-based Russek Financial Services, an insurance and financial planning agency.
Integrity, which is based in Dallas, Texas, distributes life and health insurance and provides wealth management and retirement planning services.
Financial terms of the deal were not disclosed.
Jeffrey Russek, president of Russek Financial Services, will become a managing partner in Integrity.
“Without question, Integrity is the right team to help us reach our next level of service and success,” Russek said, in an announcement. “They understand that what matters most is helping families find the coverage they need.”
Russek said the company’s clients will benefit from Integrity’s technology and advanced marketing resources.
Russek Financial Services provides a range of insurance products and retirement guidance, including helping senior citizens navigate Medicare, to consumers throughout the Northeast. The company reports having more than $75 million in assets under management and advisement.
Bryan W. Adams, co-founder and CEO of Integrity, said the company is excited to support Russek Financial Services’ future growth.
Integrity will help Russek Financial Services streamline operations by incorporating the firm’s back-office functions into its centralized business services. These range from technology to legal, marketing and advertising functions.
Contact Michelle Tuccitto Sullo at msullo@newhavenbiz.com.
