Age: 33Title: Senior Director of Strategy and PartnershipsCompany: Travelers ChampionshipLocation: HartfordHometown: West HartfordCollege: Springfield College, UConn (Executive MBA)BioDuring her time with the Travelers Championship, Tara Gerber has been a key factor in yearly annual revenue climbing from just more than $13 million to $16.5 million while charitable giving has increased from $300,000 per year in […]
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Age: 33
Title: Senior Director of Strategy and Partnerships
Company: Travelers Championship
Location: Hartford
Hometown: West Hartford
College: Springfield College, UConn (Executive MBA)
Bio
During her time with the Travelers Championship, Tara Gerber has been a key factor in yearly annual revenue climbing from just more than $13 million to $16.5 million while charitable giving has increased from $300,000 per year in 2006 to $1.558 million in 2014.
In February 2014, Gerber was an intricate part of the senior leadership team when Travelers extended their title sponsorship for another 10 years, securing the event's future into 2024. Throughout Gerber's eight years with the tournament, the Travelers Championship has claimed a total of nine of the prestigious PGA Tour awards. These awards have included Most Fan Friendly Event, Best Title Sponsor Integration, Best Use of Players, Best Title Sponsor, Best Branding/Signage, Best Marketing Plan and Charity of the Year.
Through her work at the Travelers Championship, Gerber has a direct positive impact on the charities of this region. Since she began in 2007, the tournament has generated in excess of $8 million for more than 500 charities throughout the region.
Gerber has donated her resources as one of the founding members of the United Way Women's Leadership Council, she is a corporator for St. Francis Care and was president of West Hartford Newcomers and Neighbors.
Q&A
What is the best thing someone would say about your career thus far? That I was part of the team that launched the new era and new experience when Travelers took over as title sponsor of Connecticut's PGA Tour event, and in doing so, helped increase the tournament's charitable giving from $300,000 per year in 2006 to more than $1.5 million in 2015.
The most important journey I have ever taken is…..Recovering from a life-changing fall during an obstacle course race. I was completely taken out of my normal world. After surgeries, nearly two years of rehab and having to learn to walk again, I fought my way back in. The support and love I received from my friends, family and colleagues truly changed me and my outlook on life.
When Hollywood makes a movie about your entire life and career, what will the title and tagline be? Title: One Day at a Time
Tagline: Every day may not be good, but there is something good in every day.
Life's Journey:
During my off time, I am most passionate about …Maximizing every minute
Favorite activity on vacation? Relaxing with my toes in the sand
What is the most exciting destination you've ever traveled to? China
Where is the one place you want to travel in your lifetime? Australia
Favorite Connecticut destination: West Hartford
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