Connecticut fast-food chain Subway promotion of its environmentally friendly stores and products briefly extended, with a bit of tongue in cheek, into the world of fashion.
Eight models took to the catwalk during the Milford chain’s recent franchisee convention in Chicago to display outfits made out of Subway containers, wrappers and napkins.
Chicago costume designer Elsa Hiltner’s outfits for the “Project Subway” event included a bodice made from Subway lunch box packaging with floral details from its cookie bags, and a looped skirt also made from cookie bags.
Some of the chain’s environmentally friendly efforts include the opening of eight certified eco-stores, with several more in various stages of development, that are designed with an emphasis on energy efficiency and water conservation.
Since 2006, all new and remodeled restaurants have used low flow faucets, saving more than 78 million gallons of water annually.
