While the cliché of resolving to join a health club in January still holds true, a newly commissioned study concludes that fiscal fitness, not physical fitness, is actually a higher priority for many of the country’s adults age 18 to 34.
The study funded by San Francisco-based Union Bank of California found 59 percent of young respondents are focused more intently on achieving fiscal fitness rather than physical (41 percent) fitness in 2009.
The study revealed that older adults (55+) have a different mindset when it comes to what’s more important to them heading into 2009 – 61 percent of respondents said physical fitness and 39 percent selected fiscal fitness.
The findings highlight a prevalent viewpoint across the nation that fiscal fitness is a priority for 2009 both in terms of saving and paying off debt. However, the study raises questions as to whether Americans have the proper financial education to reach their goals.
The study was conducted from Dec. 5-9, 2008, by Harris Interactive on behalf of Union Bank.
