The $32 million Connecticut has spent on tourism marketing since 2012 has yielded $393 million more in tourism revenues over that time span, according to a report by the Connecticut Department of Economic & Community Development.
Gov. Dannel P. Malloy launched the Still Revolutionary tourism campaign in his second year in office, after working with advertising agencies on the best way to market the state. Since that time, the campaign has received 1.8 billion media impressions from 6,400 media outlets, a 49 percent increase in visitors to the state’s tourism website, and a 20 percent increase in state welcome center visits.
The average amount spent on a Connecticut trip rose to $875 per visit in 2014, up from $677 in 2011. The revenue per hotel room in Connecticut has risen 13 percent.
In 2013, travelers spent $14 billion, an increase of 3 percent over 2012, which supported 118,500 jobs in the state and generated $1.6 billion in taxes.
Of that spending, 27 percent was in New London County, 26 percent was in Fairfield County, 20 percent was in Hartford County, 12 percent was in New Haven County, 8 percent was in Middlesex County, and 4 percent was in Litchfield County.
The top feeder markets for travelers were New York, Boston, Hartford, Providence, Springfield, Mass., and Washington, D.C.
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