Stanley Black & Decker said it will continue to sponsor the home baseball team at New Britain Stadium, even though the players, league and team have all changed.
Stanley announced it will sponsor the New Britain Bees, which begins play in April.
The team moved in when the New Britain Rock Cats moved to become the Hartford Yard Goats and play in a new downtown stadium. Stanley Black & Decker had been a sponsor of the Rock Cats when the team played in their shared hometown.
The partnership includes premium signage and hospitality at the ballpark, promotional nights, on-field promotions, print advertisements, social media and presenting sponsor logo inclusion on all Bees marketing and promotional material.
Bees partner Michael Pfaff said, “As we start a new tradition of affordable family entertainment at New Britain Stadium, it is crucial to have the support of the corporate community. We’re thrilled Stanley stepped up.”
The New Britain Bees are a member of the Atlantic League of Professional Baseball and will begin their inaugural season of play at New Britain Stadium on April 21.
