Stamford clothing and accessories marketer vineyard vines says it has a licensing arrangement with the National Hockey League to design a line of men’s and women’s accessories that include team-logoed ties, tote bags and belts.
Vineyard vines, founded and run by brothers Shep and Ian Murray, did not disclose the value or duration of its NHL product-promotion contract.
In addition to the new line, product from all 30 NHL teams plus former teams from NHL’s Vintage Hockey nostalgia collection, including the Hartford Whalers and New York Americans, will be sold on vineyardvines.com, at 600 retail stores that stock its lines, the NHL’s flagship store in New York City and on Shop.NHL.com.
