Small Business Saturday is on tap this weekend, and experts are touting the day as a way to boost local economies in Connecticut.
By “shopping small,” shoppers have a chance to get what they need while bolstering small business and the marketplaces where they are located, said Andrew Markowski, Connecticut state director for the National Federation of Independent Business (NFIB).
Last year alone, 95 million Americans patronized small businesses on Small Business Saturday, spending more than $16 billion, up 14 percent from the previous year, according to NFIB and American Express.
“Small businesses provide a vast majority of our jobs in Connecticut, and this Saturday is an opportunity to reward them for their important contribution to our economy,” said Markowski.
NFIB and American Express have partnered since 2010 to promote Small Business Saturday, since the weeks following Black Friday are critical for small shops and companies.
