A Simsbury health care technology company has secured a $5.3 million investment from a New York-based private equity firm.
EVariant, whose cloud-based customer and provider relationship management software helps hospitals attract patient volume through digital marketing campaigns, received the equity investment from Health Enterprise Partners.
Founded in October 2008, eVariant is led by co-founders Bill Moschella and Rob Grant.
Grant said the company has grown 12,000 percent in the last three years, and the new equity injection will allow them to add another 15 to 20 employees in the next six to seven months.
The firm currently employs just fewer than 50 people, Grant said.
The company’s software allows hospitals to track the revenue derived from digital marketing campaigns. It also helps hospitals identify physicians that may or may not be driving business to their facilities.
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