A Simsbury company that offers businesses a way to target advertising to nearby smart phones has filed a lawsuit against Facebook alleging the social networking giant is offering an infringing product.
ConnectQuest filed suit in U.S. District Court on Sept. 17, alleging infringement of its patent covering its close proximity notification system, which allows users to advertise and provide discounts and loyalty bonuses to nearby customers who have the ConnectQuest app on their phones.
Facebook began offering a targeting advertising product called Facebook Beacon in June, including to retailers in Connecticut, the complaint says.
ConnectQuest argues that Facebook Beacon infringes on its patent.
ConnectQuest, represented by Cantor Colburn, has asked the court for a jury trial, permanent injunction and damages.
