JUVEA has entered the premium bedding products category with uniquely crafted, plant-based pillows that promise rejuvenating sleep for enhanced health and well-being.
Made from all-natural latex sustainably harvested from the hevea (rubber) tree, JUVEA offers breathability, buoyancy and support, while also being resistant to allergans, mold and mites, the company says.
“We’re thrilled to bring relief to millions of consumers struggling to find the best pillow that will make them feel rejuvenated in the morning,” said Marc Navarre, CEO of Talalay Global of Shelton, which makes the JUVEA line, in an announcement. “JUVEA fills a major gap in today’s bedding and sleep-aid categories with a sustainably-produced, all-natural, non-toxic pillow that provides responsive support and pressure relief.”
As the name implies, JUVEA is derived from two words: reJUVenation and hevEA. While other pillows are made from feather-based down, petroleum-based down alternative, or synthetic foam and memory pillows, JUVEA pillows are made from liquid latex, a type of natural resin or sap that flows from the hevea tree. This plant-based ingredient is crafted into buoyant, breathable pillows utilizing a seven-step Talalay latex process at Shelton-based Talalay Global, which says it is the world’s largest producer of Talalay latex, and the only Talalay manufacturer in North America.
“Down pillows derived from animal feathers are notorious for retaining heat, can trigger allergies, and do not hold their shape well,” said Navarre. “Alternatives to down, including memory foam pillows, are also not breathable, are not environmentally friendly, and can collapse over time. All-natural latex pillows check all the boxes on what’s needed to sleep well, and with a peace of mind that we’re doing something good for ourselves, our family, and our planet.”
JUVEA’s temperature-regulating, certified baby-safe (OEKO-TEX Class 1), durable, and all-natural pillows are available in king and standard/queen sizes, in three densities (high-loft, low-loft and shapeable) as well as with four pillow covers (Tencel, cotton, cooling and organic cotton). Prices range from $139.99 to $119.99 MSRP.
Founded 35 years ago, Shelton’s Talalay Global is the only U.S. manufacturer of Talalay latex mattresses, mattress toppers and pillows, sold under multiple brand names through strategic business partners.
