“Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days” by Jake Knapp with John Zeratsky and Braden Kowitz (Simon & Schuster, $28).When it comes to problem-solving and evaluating opportunities, too many businesses waste too much time getting ready. Knapp, the creator of Google Ventures sprint process, believes getting started trumps […]
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“Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days” by Jake Knapp with John Zeratsky and Braden Kowitz (Simon & Schuster, $28).
When it comes to problem-solving and evaluating opportunities, too many businesses waste too much time getting ready. Knapp, the creator of Google Ventures sprint process, believes getting started trumps getting ready. It's especially true for small businesses because reaction time affects both their core focus and limited financial resources.
Here's a snapshot of his workweek process: Monday — Start at the end by asking why and when. Craft “what has to be true” questions you'll need to answer to define how. Then set your goal by developing a simple process map that incorporates your answers. Mapping starts with identifying the players and their roles; it ends with the goal.
Fill the space in between with words and directional arrows tied to process execution. Use the expertise of your team and other stakeholders to add “how might we” detail to the map.
Tuesday — Share the map with your team and ask them to use Post-it notes to add more comments about the processes and steps involved. Their input provides a wealth of material you can use to “remix and improve.” It also develops buy-in.
Wednesday — Gather the team around the map to discuss their various “how and if-then” steps in the process. The goal: Select the alternatives to those that have the best chance of reaching the goal. Create storyboards (i.e. step-by-step plans) for the semi-finalists. Review the storyboards and select the winner.
Thursday — Create your execution prototype. You won't be able to cross every “t” or dot every “i,” but you'll be able to show it to those (internal and external stakeholders/customers) affected by goal attainment.
Friday — Knapp suggests using team interviews to obtain feedback from five sources. When the team sees the perspectives of those most affected, they'll be able to adjust both what's working and what isn't. With adjustments made, the prototype becomes an executable template.
Key takeaway: The faster you implement, the more time you'll have to focus on execution — and other aspects of your business.
