Just two months after emerging from Bankruptcy Court status, the former Quebecor World is shedding its old image — with a new logo to go with its new identity as WorldColor Press Inc.
The Canadian company last week unveiled the new WorldColor image that it hopes will signal a return to better days while maintaining a connection to its historic roots.
Signs on its buildings around the world, including its Enfield plant at 96 Phoenix Ave., will be changed soon, according to a statement from spokesman Tony Ross.
“Our logo is the visual representation of our name and our business purpose,” he said, with a stylized letter “W” representing “growth and progression.”
Accompanying the new logo is a new Web site www.worldcolor.com.
Those trying to access the former Quebecor Web site will be redirected to the new site for at least one-year, Ross said.
The printing company in July emerged from the Chapter 11 Bankruptcy Court status that it entered in 2008. Chapter 11 status permits a financially struggling company to continue its daily business while seeking a way to return to profitability, or failing that, to liquidate.
The WorldColor name is a throwback to the name of one of the merged companies that created Quebecor World in 1999. That was the year when Quebecor Printing Inc. of Montreal bought and merged with Greenwich-based World Color Press Inc. Quebecor closed 11 plants and eliminated 3,400 jobs worldwide.
Quebecor once had two plants in Connecticut, but closed its Northeast Graphics plant in North Haven in 2008.
In addition to its printing operations, Quebecor owns the Toronto Sun daily newspaper and other Canadian newspapers in Ottawa, Calgary, Winnipeg, and Edmonton. It also owns Le Journal de Montreal and several other English-language and French-language publications as well as various Internet properties and TV stations.
