Stamford’s Pitney Bowes, which has offices in Hartford and Windsor, said it’s signed a multi-year licensing deal with Twitter to provide the social media website with software that will display user locations alongside their tweets.
Aimed at advertisers, Pitney’s geocoding software uses a mobile phone’s GPS signal and combines those coordinates with data about nearby retailers, according to its website.
The length and financial terms of the deal were not disclosed.
Twitter users have been able to opt in to location sharing for some time. Twitter first announced a geocoding user option in 2009. The company acquired geolocation provider MixerLabs later that year.
