Bloomfield research and marketing advisers The Pert Group has hired a veteran Midwest market analyst as senior vice president and promoted its operations executive.
Barb Murphy, who previously ran her own strategic marketing consulting firm in Kansas City, Mo., will oversee market planning and development at Pert. Before that, Murphy was an executive with BKV Inc., a direct response agency.
Pert also has offices in Kansas City and Pittsburgh.
Meantime, Doug Guion, who joined Pert less than a year ago to improve its operations, has been promoted to senior vice president of client service administration and operations.
Before Pert, Guion spent a decade at Greenfield Online, an interactive media and services company, rising to vice president of North American operations and general manager of Greenfield’s Toronto operations headquarters.
Pert Group specializes in helping clients position their brands or businesses in the marketplace.
