New Haven’s famed Frank Pepe’s Pizzeria is launching a chain-wide loyalty program that lets diners earn a $20 reward for every $250 they spend.
The iconic pizza restaurant announced the program on social media Monday, saying customers who sign up in April will get a $5 reward plus 100 points toward the 250 to start.
The rewards can be used for eligible dine-in or takeout purchases, including catering, but not on gift cards, according to the restaurant’s website. Customers can register online  or in person at any restaurant.
In addition to its New Haven flagship, Pepe’s has eight other locations in Connecticut and New York, including one in Waterbury.
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Natalie Missakian can be reached at news@newhavenbiz.com
