Paier College will now offer three new undergraduate degrees for students wishing to pursue careers in marketing and communication.
The programs added to Paier’s academic roster include bachelor’s degrees in marketing, mass communication and digital marketing. Students will be able to enroll in these programs for the 2022-2023 academic year beginning in August.
The new degrees are the latest of several programs Paier has added since moving to its new Bridgeport campus last year.
Formerly known as Paier College of Art, the rebranded Paier College continues to expand and offer courses beyond the traditional visual arts. Earlier this year, Paier was approved to offer master’s degrees in global media & communication studies and design management.
Paier also offers programs in web application design and mobile application design.
President Joseph M. Bierbaum said the college looks at employment trends to make sure it is offering students “the best paths to successful futures.”
“Marketing and communication are two fields that we know are expected to grow over the next several years, and that made expanding our academic offerings in these areas an easy decision,” Bierbaum said.
The new marketing program is geared to help graduates pursue careers in management, advertising, sales, market research, public relations, retail markets and media services.
The digital marketing communication program is designed to allow students to execute real-world digital marketing campaigns, and learn how consumers and businesses make purchasing decisions. Students will be taught skills they need to be effective communicators in the digital realm.
The mass communication program will offer concentrations in advertising, digital & social media, international communication, journalism, public relations and sports communication.
Hands-on learning and real-life scenarios will help prepare graduates for careers in digital media, social media, public relations, advertising, journalism, broadcasting, corporate communication and event planning, the college said.
Susan Katz, who has more than 25 years experience serving Fortune 500 corporations, marketing and advertising agencies and political campaigns, will lead the marketing and communications departments.
For more information about the new degree programs at Paier College, visit: https://www.paier.edu/undergrad/
