Harbor Yard Sports and Entertainment LLC has debuted its high-definition digital billboard overlooking I-95 to promote the Bridgeport arena’s upcoming attractions to an estimated two million vehicles a week.
The two-sided, V-shaped billboard was designed by media firm Independent Outdoor of Stamford to be the first in Connecticut to use an angled support pole, authorities said Tuesday.
Project pricetag wasn’t disclosed.
This one was modeled after a similar billboard design seen in Arizona, David Gannon of Independent Outdoor said.
Ultra-Lum Services in Berlin, Conn., installed the billboard. South Dakota’s Daktronics built the digital screens, similar to ones recently installed inside Webster Bank Arena.
“This is a new direction for outdoor advertising,” said Greg Ziomek, owner of Ultra-Lum.
Each side of the billboard is 50 feet wide by 16 feet high (800 square feet) vs. 14′ x 48′ (672 square feet) for most conventional billboards.
This one rises 95 feet high and weighs 121,000 pounds, Harbor Yard Sports said. Ultra-Lum drilled through 30 feet of soil and five feet of bedrock to anchor the support pole.
