Even “Star Trek’s” beloved Capt. James T. Kirk couldn’t have negotiated his way out of this one.
The bargain-boasting “Priceline Negotiator” character played by actor William Shatner, who also portrayed Kirk on the ‘60s sci-fi TV series, has met his demise, The Associated Press reports.
Shatner has served as a pitchman for Priceline for 14 years, five of those as “Negotiator.”
In a new 30-second TV spot that will air on Priceline’s website beginning next week, the “Negotiator” heroically rescues a group of vacationers from a bus teetering on a bridge’s railing, handing off his signature cellphone to a passenger before plummeting with the bus to the creek bed below.
Norwalk’s Priceline boasts a set discount-price booking site for more than 200,000 hotels in 140 countries and is looking to expand this service – moving away from the well-known name-your-price model to a fixed-price approach.
