Reed’s Inc., a Norwalk-based owner of ginger beverages, has made changes to its top leadership as part of a “corporate reorganization.”
The move comes about four months after the company hired Cyril Wallace, a former PepsiCo executive, as its new CEO after sustaining years of financial losses.
Reed’s announced that its chief commercial officer, Charles Burlson, tendered his resignation effective Sept. 12. He joined the company in February 2023.
Meantime, Reed’s has appointed marketing veteran Tina Reejsinghani as its new chief marketing officer.
She most recently served as vice president of luxury brands at Rémy Cointreau, where she led marketing and commercial teams across the Americas and delivered 30% year-over-year growth for a $500 million Cognac portfolio, Reed’s said.
“This step, while not taken lightly, is part of a broader strategic realignment designed to strengthen the company’s foundation for future growth,” the company said in a statement.
Reed’s said it is also investing in a commercial strategy that includes developing a field sales team aimed at “enhancing go-to-market execution, deepening customer relationships, and expanding revenue opportunities.”
“This is an important moment for Reed’s as we take bold steps to evolve our organization and build a solid foundation for long-term growth,” Wallace said. “We believe the changes we’re making will enable us to operate with greater focus, unlock new channels for distribution, and position the company for growth and profitability.”
Reed’s, headquartered at 501 Merritt 7, owns a portfolio of handcrafted, natural beverages sold in over 32,000 U.S. retail outlets, including Walmart, Whole Foods, Food Lion and Amazon.com.
The company’s two core brands are Reed’s — which includes craft ginger beer, real ginger ale, classic mules, and hard ginger ale — and Virgil’s handcrafted sodas.
The company, over the years, has struggled with production imbalances and other issues.
