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NHCR is New Haven Cash Register’s new logo

New Haven Cash Register Co. Inc., a Hamden reseller of sales and related security products, is shortening its more than 60-year-old name as part of a corporate brand and strategy, authorities say.

CEO Arthur Rosenbaum said the brand initiative reflects NHCR’s full range of wired and tablet-based point of sale systems, credit card and gift card processing, and security solutions.

Headquarters will remain in Hamden.

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