A Cheshire company that designs, builds and ships sports-based broadcast sets and mobile studios has been acquired by national experiential marketing company Pinnacle.
Creative Dimensions makes broadcast sets and mobile studios for ESPN, the Dallas Cowboys, MLB Network, YES Network, Baltimore Ravens, USGA and others.
The company has also produced installations, exhibits and trade shows for brands such as IKEA, Dairy Queen, United Technologies, US Open, PepsiCo and more, the company said.
Terms of the deal, announced this week, were not disclosed.
The merger comes at a time “when brands, sports leagues, networks, universities and other content owners and creators are investing in fan and consumer engagement spaces,” Pinnacle officials said.
Pinnacle has more than 25 years of experience in sports and entertainment marketing, including longtime activations at the Super Bowl, MLB All-Star game and a growing footprint in university esports programs, said Pinnacle CEO Brad Hogan.
“This move strengthens our strategic focus on helping clients activate at the intersection of marketing, culture and branded content,” he said.
Creative Dimensions President and CEO Joel Roy will become Hartford division president at the Pinnacle Cheshire site, which will be the company’s sixth location nationwide.
He said the merger “allows our team to expand our reach from coast-to-coast and offer our clients a host of additional experiential capabilities.”
