One of the carrots “The Gold Building’s” landlord is dangling to attract a high-profile tenant to the 43-year-old downtown Hartford skyscraper is the opportunity to hang the tenant’s corporate logo outside the signature landmark.
One of the carrots “The Gold Building's” landlord is dangling to attract a high-profile tenant to the 43-year-old downtown Hartford skyscraper is the opportunity to hang the tenant's corporate logo outside the signature landmark.
United Technologies Corp., one of One Financial Plaza's original lead tenants until the 2016 relocation of its headquarters to Farmington, never wanted its name astride the 26-story anodized-glass and metal building at 755 Main St., said The Gold's lease broker Andrew Filler, managing partner of Avison Young's Hartford regional office.
Three uppermost floors of the tower, totaling about 100,000 square feet, are available to the right tenant. To help seal the deal, landlord-owner Talcott Realty Partners is offering to allow the tenant to place its logo on the building as a number of other downtown Hartford corporate tenants have done.
Travelers, which has emerged as a sizable Gold tenant, already has its signature red umbrella and name astride one of its downtown buildings. UnitedHealthcare's rooftop sign over 38-story CityPlace I is visible for several miles beyond the center city.
“The value is to the tenant,'' Filler said. “It is a tool landlord's can and do use to attract tenants. Most tenants are more interested in lobby identification more so that exterior building signage in the [central business district].”
If wallside signage isn't catchy enough, the landlord has one more ace up its sleeve: The unused rooftop helipad atop The Gold, that UTC executives briefly used before safety concerns forced its closure, is sealed but the surface could accommodate a corporate logo of some kind, officials say.
– Gregory Seay
