The agency says CK Health is designed to help healthcare organizations navigate a rapidly changing landscape and build stronger brands.
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Glastonbury-based marketing agency CashmanKatz has launched a healthcare marketing specialty.
The agency says CK Health is designed to help healthcare organizations navigate a rapidly changing landscape and build stronger brands.
Sean Folan has joined CashmanKatz as managing director of CK Health. Folan previously led Cronin Health. He was president and chief operating officer at Cronin until July 2025. He has also worked for Tenet Partners in Norwalk.
“Healthcare organizations are under immense pressure to build trust, differentiate themselves, grow their impact and strengthen connections with the people they serve,” said Folan. “Yet much of healthcare marketing still looks and sounds remarkably similar.”
CashmanKatz’ current healthcare clients include CT Children’s Injury Prevention Center, Gaylord Specialty Healthcare, Middlesex Health, Orthopedic Associates of Hartford, Senior Living Hospitality Group, The Village for Families & Children, and Wheeler Health.
