Ideanomics, the global fintech proposing to build a tech hub in West Hartford, says it’s acquired a Delaware-developed commenting portal to pair with its newly minted social media marketing platform.
The company, co-headquartered in New York and China, announced Monday it purchased certain assets of SolidOpinion Inc., including the corporation’s CommentsRadar technology and supporting development team.
Financial terms were not disclosed.
Ideanomics says its latest acquisition will be integrated with the marketing platform for social media users it obtained in September from Grapevine Logic Inc. The AI-driven comment platform, it says, will allow Grapevine to generate more data for brands and agencies for additional understanding on their advertising campaigns.
CommentsRadar measures how billions of people engage with stories on various platforms through the internet, according to newly appointed Ideanomics CEO Alf Poor.
“This product helps to deliver unique insight into the types of content consumed online, what online audiences care about, and what’s proven to engage historically,” Poor said in a statement.
Founded in New York in 2013, SolidOpinion, a privately held company, is now headquartered in Irvine, Calif.
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