The Hoffman Auto Group has expanded into western Connecticut with the acquisition of BMW of Watertown. The new dealership will now be known as Hoffman BMW of Watertown.
This will be Hoffman’s first BMW franchise. It sells the luxury German brands of Audi and Porsche in other locations.
Hoffman has dealerships in four Connecticut towns: East Hartford, West Simsbury, New London, and Watertown. The company is comprised of 10 brands: Lexus, Audi, BMW, Porsche, Lincoln, Toyota, Honda, Nissan, Ford, and Scion as well as a pre-owned vehicle dealership, Hoffman Used Car SuperStore.
In the United States, sales of BMW brand vehicles increased 4 percent in September for a total of 26,608 compared to 25,587 vehicles sold in September 2014. Year-to-date, BMW brand sales are 249,956 vehicles, a 5.6 percent increase from the same period last year just ahead of the industry average of 5 percent. Nationally, automotive sales are up 5 percent. Mercedes-Benz sales are up 6.4 percent, while Audi has seen sales increase year over year of 12 percent.
