If you’ve already received this week’s print edition of the Hartford Business Journal, you’ve probably noticed some changes.
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If you’ve already received this week’s print edition of the Hartford Business Journal, you’ve probably noticed some changes.
If not, you’re missing out because HBJ rolled out the first major redesign of its weekly print publication in more than decade.
For a sneak peak of the new look, check out our digital edition.
The redesign has been in process for more than a year and took into account significant input from readers, advertisers and other stakeholders. We did a reader survey in 2016 that received more than 900 responses. We also held reader and advertiser roundtables to get in-person feedback from our most engaged constituents. You may have also seen some redesigned pages at various HBJ events, as we tested and tweaked concepts based on inputs from the community.
All that work, and the many iterations of logos, page designs and content features that we’ve gone through, has been condensed into the redesigned print product.
The aim is to give readers the same in-depth journalism with a cleaner, more photo-centric look. Our redesign is not change for the sake of change; it is about delivering business news the way today’s readers want it with larger photos, more graphics accompanying stories and tighter delivery.
The front cover may be the most striking change. You’ll notice a new logo that gives HBJ a more sophisticated, contemporary look that will carry us into the future.
We also make use of an HBJ “bug” within the logo at the top of the publication. We’re known to many of our fans simply as HBJ, so we wanted to weave that in our logo design. On the cover, photos are more prominently displayed and there are no story starts, similar to a magazine style.
Those with an eye for detail might even notice new fonts throughout the publication that aim to improve readability.
The issue also contains new content, including staff columns, and changes to existing content like new and improved town and corporate profiles, among other features, intended to improve the utility of our flagship weekly print publication.
As is always the case, there will be opportunities for readers and members of the business community to contribute to our publication. Please keep sending us C-level personnel announcements for our Movers & Shakers column. We’ll continue to highlight individuals rising up the corporate ladder.
We’d also encourage you to submit opinion pieces to help fill our weekly opinion and commentary section. We’re looking for 600 to 750 word op-eds on important business, economic and political topics impacting Greater Hartford. We’ll also continue to accept submitted expert corner articles, just remember they are meant to demonstrate expertise on a given topic and can’t be self-promotional.
Finally, our accolades section has been turned into a community page that will feature photos from key community events. The Greater Hartford business community has an active social scene, so please send us event photos with captions so we can publish them both in print and online.
If you want to submit content, or have any questions, comments or critiques about the redesign, please contact me at gbordonaro@HartfordBusiness.com.
We’re eager to hear your feedback. Our goal is to make the reader experience as informative and meaningful as possible, as we continue to work hard to serve our region with business news packaged in a way that is both lively and engaging.
